Moving Forward

Steps on what to do with your new website and how to build a great online presence.

Spread the News

When your website goes live, the most important thing to do initially is drive traffic to it. This will help google index it faster and start improving your SEO rankings immediately. Here are some ways to consider getting the word out:

  • Email Newsletter – if you have a newsletter or email list, be sure to let them know that the new site has launched and even more importantly, how it can help their business or add value to them. Constant Contact is what I use and highly recommend. Need help with your email marketing? I'd love to help! Here is more information - Email Marketing Services
  • Social Media – use your network of Facebook friends, family or co-workers to get the word out. You’d be surprised how far one post can go when it’s shared and liked. Also, if you’re active on Linked In, Instagram or other socials, share away!!
  • Word of Mouth – word of mouth is still the most powerful referral. If you’re as excited as we are when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That’s valuable feedback that may come in handy when considering changes and additions to the site moving forward.

Ask for Reviews

Online reviews are more important than ever. Particularly for businesses being googled and found online, a user will look at reviews almost immediately. There are many different ways and platforms on ways to get reviews, but here are some we recommend:


  • Google Review – this is highly recommended as google reviews are generally what will pop up when somebody finds your site with an internet search. You can either have your customers google your business, then leave a review OR you can use this site to generate a direct link: https://supple.com.au/tools/google-review-link-generator. It’s super handy 😉
  • Facebook Reviews – FB reviews are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.
  • Testimonials for Website – after your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don’t currently have any on the site, if you can gather 5-10 good, personalized reviews (usually gathered via email or off of google or Facebook) we can eventually set up a testimonials page. Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing. I recommend putting the best one’s on the site.
  • Want help with this part of your business? Jenny Laine Designs has a service that focuses on Google reviews and your Google reputation. Reach out to me at hello@jennylainedesigns.com with the subject line: ReviewLead Service.

Keep things fresh and Updated

After your website has been live for awhile, we recommend doing some things to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:

  • Change Out Images – we recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the front page, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your site and therefore making it more valuable for them.
  • Colors/Layout – if your site has been sitting for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.
  • Keep Your Information Updated – if information, staff, hours or services change for your business, be sure to change the website too! There’s nothing worse than having wrong information on a website. Or have a staff member’s picture on the page who doesn’t work there anymore. Keep your website updated and streamlined to your business.
  • Want to know how your visitors are responding to your website? Jenny Laine Designs has a service that will give you a 1-3 month look at your users experience on your website. Send an email with the subject line: User Experience Service to hello@jennylainedesigns.com

Build Site Content


  • Blog – blogging sounds a bit overrated and useless to a lot of people and I can understand that, but the facts are the facts – websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought out and valuable to your customers, you will drive more traffic. Don’t be afraid to use social media and use your network to get the word out. It’s worth having someone maintain a solid website blog to drive your traffic and grow your online presence.
  • I have Blog SEO Boost services for help getting your blog seen by your audience. - More Info - Click Here
  • New Pages – it’s generally good practice to not only update your images and graphics, but also your content! If you have more services to add to your site, do it! Google LOVES seeing that a site is being built on to. You can also repeat the steps above by reposting your site to your social media outlets and saying that you have updated images, content, new blog post, etc.
  • Updated Content – if things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show google that your site is being worked on and is again…”alive”.

A website is viewed by google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing users, being updated, posting new blogs and content. If your site is “dead” – e.i. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here’s some options on how to build your website content:

Showit and WordPress Website Tutorials

As you keep your site updated, you may want to know how to go in and make small changes to your website. I have created tutorials for Showit (and Squarespace- coming soon) for you to make edits to your site. 

If you ever get in over your head, I do offer a maintenance plan (info below) or hourly help to get your site looking spiffy after any changes that you make. 

Be sure to book mark this page and the tutorials page to find it faster. 

Tutorials

Maintenance Plan

As your business grows, so should your website. Keeping my clients websites updated with the most current best practices is key to your website staying in tiptop shape. Do you need help adding things, changing things, or revamping parts of your website? I can help. I offer maintenance plans at a steep discount to my current clients so that you don't have to learn the backend of your website. 

I am happy to talk with you further about signing up!  I also offer VIP Weeks, VIP Days or hourly plans for any work you may need on your website. 

Plan Rates

I'd Love a Review of Jenny Laine Designs

My aim is to always provide a 5-star experience with each of my clients. If you were happy with your service from Jenny Laine Designs, I'd be very appreciative of a Google review.

Not only does it feel good, it goes a long way with our future potential clients!

Leave a Google Review

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 She was great from the beginning by sitting down and listening to our vision. She is great at taking our brand and transforming it to our website.

She was so easy to work with during the project and always offered great advice to make it that much better. I would highly recommend Jenny Laine Designs to anyone looking to create or refresh their website."


-Trent and Kaitlyn, Rustic Salon

"Took Our Brand and Transformed it to our website!"

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"From start to finish, Jennifer was professional, prompt with communication, and truly desired to have each component of our website meet our every expectation and more. 

The entire process went so much smoother than I had imagined. We felt completely comfortable with Jennifer's abilities to make our ideas and dreams come to life on screen."

-Rebecca, MayleePhelps.com

"She made our Ideas come to Life"

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“If it wasn't for Jenny and her expertise I would have been completely LOST! My favorite part was the patience and willingness to help that Jenny gave me. She was always there for anything I needed every step of the way.”

-Christine, Regis Gates Counseling

"She was there every step of the way!"

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"Your patience and understanding with me was commendable. Since I am not a tech savvy student, I needed to be hand held throughout the process. Thank you for walking me through the process with grace. My favorite part of the process was seeing the results. Absolutely amazed!"

Carrie, Book Author

"My Favorite Part....the results!"

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"When I came to Jenny Laine Designs, I didn't know what I wanted. She took the time to ask questions and knew exactly what I needed. The whole process felt effortless for me and even though it was lots of work for her.  But, she NAILED it!!!

My favorite part of my site is all the moving images and being able to edit my copy as my classes change."

- Cristy, Aerybeth Sewing School

"The WHole Process felt effortless!"

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"All I can say is, “WOW!” Not only did Jenny Laine Designs see my vision and create a website that is super functional and appealing, but she went beyond my dream and made my business come to life! I’m thrilled with my site and couldn’t be happier with the process. From the initial call to the final product. JLD was incredible to work with. I’m already reaping the reward of a digital presence!"

- Shelia, Selah Music Ankeny

"All I can say is "Wow!"

"Jenn designed a beautiful real estate website with MLS integration. She was amazing and kept me involved through the whole process. She is so creative and talented!"

- Amanda, Team Lloyd Realty

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"She is so creative!"

"Jennifer is top notch when you are looking for a professional design to meet all your needs. As a new business owner, I wasn’t sure what I wanted on my website, and Jennifer was patient and walked me through every step."

-Jessica,
Kindled Embers Adventures

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"She walked me through each step."

Jennifer did a spectacular job on my website! She exceeded all my expectations and was incredibly responsive. I’ll definitely be recommending her services to all my friends and all my future website plans!

-Maddie, Cleanco

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"Incredibly Responsive!"

Awe....Shucks!