Kaitlyn’s vision of her salon is simple. To create a place where clients are treated to a comfortable, high-end salon experience and team members are encouraged to grow.
To capture the fusion of the warm and welcoming ambiance of the salon and its commitment to high-end services, she called the place Rustic Salon.
- Rustic Salon
Client
- Design and Strategy
- UI/UX
- Website Build
Services
- 16 pages
- Wordpress Website
- Icons
- Branding Assets
- Website Assets
- Copywriting Editing
Deliverables
- Basic SEO
- Analytics
- Hosting
- Heatmap
- Monthly Maintenance
Other
Website
A Website to Capture the Essence of Rustic Salon
The project for Rustic Salon, a hair salon in Ankeny, Iowa, focused on revamping its outdated website, which originally had only 4-5 pages with limited information on services and pricing.
Our goal was to transform this site into a visually appealing and informative platform, enhancing user experience by providing detailed service descriptions and clear pricing.
This redesign aimed not only to boost customer engagement but also to elevate Rustic's online brand presence and drive business growth.
About the Project
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The original website for Rustic Salon, consisting of basic home, about, products, and contact page, had become outdated as the salon evolved.
Despite the business's growth and development, the website remained static, leading to a mismatch between Rustic's brand identity and its online representation.
Clients often encountered difficulties in finding information about the salon's offerings, signaling a clear need for an upgrade.
In response, Rustic Salon envisioned a revamped website that not only listed their expanded services but also included a dedicated 'Work With Us' page for potential employees.
Additionally, a key objective was to maintain and enhance the salon's current search engine rankings, ensuring that the new website would not only meet but exceed the functional and aesthetic needs of its clientele and staff.
Background
- Home page
- About Page
- Products page
- Individual Service pages (strategically designed to improve SEO rankings)
- 'Work With Me' page (to attract potential employees)
- Photo Gallery section (featuring filterable galleries to showcase various hairstyles.)
- FAQ page (to address common customer queries)
To further bolster Rustic's online presence, we synchronized the website with their Google Business Profile (GBP), enhancing local search rankings.
The site now features numerous client testimonials, adding a personal touch and building trust with prospective clients.
We collaborated with a local photographer, Parker Davis, of SentCreative.co to update the website's photography, ensuring high-quality, brand-aligned imagery.
Working with a professional copywriter, we revamped the site's copy to be more engaging and reflective of Rustic's unique brand voice.
Additionally, a blog template was developed, setting the foundation for ongoing content creation. This aims to drive more traffic to the website by engaging readers with relevant and interesting content, further elevating Rustic's online visibility and client engagement.
Solutions
"Home Page"
"Work With Us" Page
"FIlterable Gallery"
Do you Need a Website with Results like this?
"I can't say enough good things about Jennifer. She created our new salon website and absolutely knocked it out of the park.
She was great from the beginning by sitting down and listening to our vision.
She is great at taking our brand and transforming it to our website. She was so easy to work with during the project and always offered great advice to make it that much better.
I would highly recommend Jenny Laine Designs to anyone looking to create or refresh their website."
-Trent and Kaitlyn, Owners at Rustic Salon, Ankeny Iowa
"She Listened to Our Vision"
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She was great from the beginning by sitting down and listening to our vision. She is great at taking our brand and transforming it to our website.
She was so easy to work with during the project and always offered great advice to make it that much better. I would highly recommend Jenny Laine Designs to anyone looking to create or refresh their website."
-Trent and Kaitlyn, Rustic Salon
"Took Our Brand and Transformed it to our website!"
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