Helping you Make Money while you Make a Difference

What is Search Engine Optimization?

I'm Jennifer

My Super Power is Helping You Unlock the Power of Modern Marketing to Get, Nurture, and Retain Customers with an Amazing Web Presence.

Grab My Freebie SEO Checklist

Website Audit

Day of Voxer


Search engine optimization (SEO) is the process of optimizing your website’s content and structure to improve its visibility and ranking in search engine results pages, as known as SERPs. SEO is an important part of any online marketing strategy, as it helps businesses increase their visibility and get more traffic to their websites.

Jenny Laine Designs 2 laptop computers on a desk

SEO Best Practices

These are some basic SEO practices that can help you improve your website’s search engine ranking:

  1. Research and use relevant keywords: Start by identifying the keywords and phrases that your target audience is using to find businesses like yours. Incorporate these keywords into your website’s content, including titles, headings, and meta descriptions.
  2. Optimize your website’s structure: Ensure that your website’s structure is search engine friendly. Use descriptive titles and headings, and organize your content in a way that makes it easy for search engines to crawl and index.
  3. Create high-quality content: Publish fresh and relevant content that is useful to your audience. Quality content can improve your website’s visibility and encourage other websites to link to your content, which can also improve your website’s search engine ranking.
  4. Build high-quality backlinks: Backlinks are links from other websites that point to your website. Having a high number of quality backlinks can help improve your website’s search engine ranking. To learn more about what backlinks are on your website, check out this post – Adding Backlinks for your website.
  5. Use meta descriptions: A meta description is a brief summary of your webpage that appears in search engine results pages. Write compelling meta descriptions that include your target keywords and encourage users to click through to your website.

Importance of SEO for your Website

The importance of SEO for your website cannot be over emphasized. By starting with these basic SEO practices, you can improve your website’s visibility, attract more traffic, and likely increase your conversions and revenue. SEO is an ongoing process, so it’s important to continually monitor your website’s performance and adjust your strategy accordingly. Want my SEO guide? Click here.

While in-depth SEO is vital to your ongoing success, Jenny Laine Designs works diligently to make sure that your SEO is correct right from the beginning of your journey. If you’d like to learn more about working with Jenny Laine Designs for your website be sure to contact us at

Start by Optimizing your Images

In the meantime, if you want to get a jumpstart on getting your SEO right, check out the guide below to optimize your images to help you get found online! Yep! Even your images can help.