Does My Business Need a Website?

I’ve been asked this question a lot lately: Why does my business need a website if I already have a social media following and have more clients than I know what to do with?

As we know, social media platforms play a huge role in connecting businesses with their target audience. However, only relying on social media can be limiting and time-consuming when it comes to interacting with potential customers who may not be ready to make a purchase or work with you. It can also be dangerous to your business if it’s the only way your customers can find you. (Most customers will Google you after they realize they want to do business with you. Are you online for them to find you?)

This is where having a website becomes super important.

Having a Website AND Social Media for Your Booming Business

We will focus on:

1. How it can save you time by answering potential and current customer questions
2. How it can continue to help build strong relationships in your business, industry, and community
3. How you can cohesively build and show off your brand and personality

Time IS Money in Business

Got a Tire-kicker? Save Time with a FAQ Section

Running a successful business involves managing multiple customer questions. So having a website with an FAQ section can give you hours of your day back by answering repetitive questions so you do not have to engage with customers who are not ready to commit. By providing a complete overview of information about your products or services, pricing, and policies on your website, you can weed out “tire-kicker” customers and focus your efforts on leads that are more apt to do business with you.

Websites Answer Your Customer’s Questions

FAQ Section: Including a well-designed FAQ section on your website allows potential customers to find answers to common questions easily. Incorporating SEO keywords like “frequently asked questions” can enhance search visibility on Google.

Comprehensive Product/Service Descriptions: You can showcase the features, benefits, and unique selling points of your business or organization. In addition, sprinkling in relevant keywords can improve search engine rankings and attract potential customers who are seeking your products or services.

Pricing and Packages: Transparent pricing helps customers decide whether you are offering aligns with their budget and needs. Including keywords like “affordable,” “competitive pricing,” or “value for money” can attract cost-conscious customers.

Show Your Business Personality and Success

About Us Page: By creating an engaging “About Us” page you can showcase your brand’s personality, values, and expertise. Try using relevant keywords that are related to your industry and values to improve search rankings and attract like-minded customers.

Testimonials and Case Studies: Highlighting positive customer experiences through testimonials and case studies can create a sense of trust and credibility in potential customers. Include keywords like “client success stories,” “customer testimonials,” or “case studies” to enhance search visibility (SEO).

Blogging and Content Creation: Regularly publishing high-quality blog posts that connect with your target audience is another reason to have a website. By using relevant keywords in your blog titles, headings, and content to increase your website’s visibility in search engine results you can drive organic traffic to you and your business. Ask me about creating a “content hub strategy” for your website through content creation.

Not Just for Gaining Leads: What Websites Do For Your Business

While social media platforms are powerful for connecting with customers, having a dedicated website offers way more advantages.

You can save time by answering customer questions and curiosities through an FAQ section. In addition, this makes sure that potential customers have all the information they need before contacting you. This saves your business valuable time.

And your ideal audience gets to see your brand’s personality and expertise. A website is the perfect place to do that! It’s your 24/7 billboard to your community.

Also, by including relevant keywords strategically throughout your website, you can boost your search engine rankings and attract the RIGHT audience, ultimately fostering stronger customer relationships and driving business growth. Check out All in SEO’s article Facebook vs. Website: Which is Best for Small Business?

Are you convinced? Let’s chat about what a website could mean for your business and brand! Everything we talked about in this article is something I am highly knowledgeable about (or have a whole group of collaborators to brainstorm with for your business). I’d love to bring my expertise to your brand and business. Contact Jenny Laine Designs today! If budget is a deciding factor, check out my website subscription services! If you are in the beginning stages of your business, you can also check out my website framework planner to help get you started working with me or DIYing your website. (Of course, I’m always available if you get in over your head!)