I’ve been asked this question a lot lately: Why does my business need a website if I already have a social media following and have more clients than I know what to do with?
As we know, social media platforms play a huge role in connecting businesses with their target audience. However, solely relying on social media can be limiting and time-consuming when it comes to interacting with potential customers who may not be ready to make a purchase or work with you.
This is where having a website becomes super important.
Having a Website AND Social Media for Your Booming Business
We will focus on:
- How it can save you time by answering potential and current customer questions
- How it can continue to help build strong relationships in your business, industry and community
- How you can cohesively build and show off your brand and personality
Time IS Money in Business
Saving Time on Interactions with Non-serious Customers
Running a successful business involves managing numerous customer inquiries. Also, having a website with an FAQ section can significantly reduce the time spent on answering repetitive questions or engaging with customers who are not ready to commit. By providing comprehensive information about your products or services, pricing, and policies on your website, you can weed out non-serious customers and focus your efforts on more promising leads.
Websites Answer Your Customer’s Questions
FAQ Section: Including a well-structured FAQ section on your website allows potential customers to find answers to common questions easily. Incorporating SEO keywords like “frequently asked questions” and “common queries” can enhance search visibility on Google.
Comprehensive Product/Service Descriptions: You can clearly outline features, benefits, and unique selling points of your offerings. In addition, incorporating relevant keywords will improve search engine rankings and attract potential customers actively seeking your products or services.
Pricing and Packages: Providing transparent pricing information helps customers determine whether your offerings align with their budget and needs. Including keywords like “affordable,” “competitive pricing,” or “value for money” can attract cost-conscious customers.
Show Your Business Personality and Success
About Us Page: By utilizing an engaging “About Us” page you can showcase your brand’s personality, values, and expertise. Try incorporating relevant keywords here that are related to your industry and values to improve search rankings and attract like-minded customers.
Testimonials and Case Studies: Highlighting positive customer experiences through testimonials and case studies can instill trust and credibility in potential customers. Include keywords like “client success stories,” “customer testimonials,” or “case studies” to enhance search visibility.
Blogging and Content Creation: Regularly publishing high-quality blog posts that resonate with your target audience is another reason to have a website. By using relevant keywords in your blog titles, headings, and content to increase your website’s visibility in search engine results you can drive organic traffic to you and your business.
Having a Website Does MORE than Just Giving You New Business
While social media platforms are valuable for connecting with customers, having a dedicated website offers numerous advantages.
You can save time by addressing customer questions and curiosities through an FAQ section. In addition, this ensures potential customers have all the information they need before reaching out, which saves you valuable time.
And your audience gets to see your brand’s personality and expertise. A website is the perfect place to do that! It’s your 24/7 billboard to your community.
Also, by incorporating relevant keywords strategically throughout your website, you can boost your search engine rankings and attract the RIGHT audience, ultimately fostering stronger customer relationships and driving business growth. Check out All in SEO’s article Facebook vs. Website: Which is Best for Small Business?
Are you convinced? Let’s chat about what a website could mean for your business and brand! Everything we talked about in this article are things I am highly knowledgeable about. I’d love to bring my expertise to your brand and business. Contact Jenny Laine Designs today! If budget is a deciding factor, check out my website subscription services!